From photo-real images & photo-montages, to traditional watercolour techniques.
Architectural rendering, or architectural illustration, is the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design. Sometimes referred to as photo-real renderings, architectural renderings may also be depicted in non photo-real methods. At Hennessy + Associates we use complex 3d modeling and rendering software to create life-like images. These are normally done for presentation, marketing and design analysis purposes.
As digital technology pervades all aspects of modern life, so too have the general public come to expect more than just 2d drawings. It has been our experience that properly constructed architectural renderings are no longer a luxury and the preserve of large scale projects, but a necessity in the design development & presentation of your scheme to your projected end user. Few other mediums have the ability to galvanise sentiment, motivate & market as a well as a literally ‘sell’ a scheme.
So whether you need a photo-montage for planning, or photo-real render for your marketing material, we offer a wide choice of styles & techniques to suit your needs.